Tug-E-Nuff is no longer just a dog toy brand — it’s become a movement built around the belief in the Power of Play.

Today, it stands as the world’s leading tug toy brand created exclusively for dogs, with a growing global community of trainers and owners who are passionate about using play to enrich dogs’ lives and improve behaviour.

Every Tug-E-Nuff toy is thoughtfully designed by a team of experts with one goal in mind: to help owners have more fun with their dogs, while also tackling common challenges like low confidence, poor recall, and lack of motivation.

The results speak for themselves — the range is trusted by thousands of happy customers, with glowing five-star reviews to prove it.

Behind the brand is a team of dog-loving professionals dedicated to offering top-notch customer support, expert guidance, and a commitment to sustainability, always using high-quality, responsibly sourced materials.

Gentle, Simple, Effective – Meet the Gencon Headcollar
Looking for a stress-free walk with your pup? The Gencon All-In-1 Headcollar is a gentle, no-fuss solution designed by dog owners who understand what it’s like to be on the other end of the leash. It’s easy to use, kind to your dog, and trusted by trainers, vets, and pet parents alike.

Whether you're working on leash manners or just want a more enjoyable walk, Gencon's range of high-quality products makes training smoother and strengthens the bond between you and your dog.

Tolly is the heart behind The Muzzle Movement. Paige adopted him in 2019 from Dogs Trust, where she worked in a senior role. At seven years old, Tolly came with a history of trauma, having lived in a home affected by domestic abuse. He reacted aggressively to unfamiliar people—especially men in black jackets—and to other dogs, though he got along well with Paige’s own.

With years of experience supporting challenging rescue dogs, Paige knew how to help him. But what she didn’t expect was how painful it would be to hear the judgment and hate from strangers simply because Tolly wore a muzzle.

Tolly’s loving, loyal nature away from his triggers made one thing clear: the stigma around muzzled dogs needed to change. That realization inspired Paige to leave her job and build The Muzzle Movement—an advocacy platform born from love, frustration, and fierce determination.

Tasty for dogs. Thoughtful for the planet.
BrewBix creates healthy, sustainable dog treats by upcycling nutritious leftovers from the beer brewing process.
Brewers' Spent Grain—rich in fiber and nutrients—is often used as animal feed, but for urban breweries, this isn’t always feasible. BrewBix was founded to give this valuable ingredient a second life in the form of delicious, planet-friendly dog treats.

Good for Dogs
Each treat is developed in collaboration with a canine nutritionist to ensure it’s not only tasty, but beneficial to dogs’ overall health. BrewBix treats contain just five natural, vegan ingredients that support digestion, skin, and coat health:
Wholemeal flour
Upcycled brewers' spent grain
Linseed
Peanut butter
Brewers yeast

Their satisfying crunch can also have a naturally calming effect for dogs who love to chew.

Good for the Planet
Made from upcycled grain and yeast
100% vegan friendly
Baked in carbon-neutral ovens
Packaged in plastic-free, recyclable materials

We’re proud to be the first UK pet food brand founded by vets and driven by science, offering a sustainable alternative to traditional pet diets. Our mission? To create food that’s not only delicious and nutritious for your dog, but also gentle on the planet.

Our debut product is a 100% plant-based, complete dog food with 30% protein—packed with all the goodness your pup needs to stay happy and healthy. And the best part? In a taste test with 100 UK dog owners, 91% said their dogs couldn’t get enough of it!

Natural Calming with Pet Remedy
Pet Remedy works with your pet’s own natural calming system to help them feel more relaxed and at ease. It mimics a calming messenger in the brain called GABA (gamma amino butyric acid), which tells nerve cells to chill out. When your pet is feeling anxious or stressed, Pet Remedy helps gently soothe their nervous system—often working within minutes.

The magic comes from a gentle blend of essential oils, including Valerian (from Eastern Europe), Vetiver (from Indonesia), Sweet Basil (from Europe), and Clary Sage (from France). Unlike some strong Valerian products that can sedate, Pet Remedy uses a low concentration for a calm—not sleepy—effect.

Whether you use the plug-in diffuser for ongoing support, or the water-based sprays and wipes for on-the-go moments, Pet Remedy is a kind, gentle way to help your pet feel more comfortable in their world.

This bright yellow range of luxury collars, leads, and harnesses clearly signals that a dog is anxious, nervous, or reactive and requires space—offering added safety and peace of mind for both owner and pet in all environments.

My Anxious Dog is committed to promoting and educating responsible dog ownership. Each product is thoughtfully designed with safety in mind, helping to alert others that the dog wearing it may have a particular temperament and should be approached with care.